Ask any savvy inbound marketer about the significance of landing pages and hear them say that it is the essence of their lead generation efforts. A landing page is basically a targeted web page aimed at achieving two main objectives: Convert your site visitors into leads and capture their information via a lead generation form. […]
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5 Tips To Enhance User Engagement By Adding Human Faces In Web Design
Imagine you are amidst strangers in a foreign land and you catch a glimpse of your fellow countrymen; how do you feel? Even though you don’t know them personally, don’t you feel comfortable and reassured? This is due to a psychological phenomenon called mere-exposure effect which cites that we “tend to develop a preference for things […]